At Jennifer Lopez Perfume®, we respect the privacy of our customers and are committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase.

Collection of Personal Data

We may collect and store the following personal data when you interact with our website:

• Contact information such as your name, shipping/billing address, email address, and phone number when you create an account or complete a purchase.
• Payment information such as payment card details and billing address when you make a purchase. This is securely collected and processed by our payment provider.
• Device information such as your IP address, browser type, operating system, referral URLs, device type, and other information about the device you use to access our website.
• Account information such as your shopping preferences, order history, wishlists, and any other information you provide in your customer account.
• Marketing preferences indicating if you consent to receive marketing communications from us.
• Survey responses such as feedback you provide in surveys or contests.
• Social media handles if you interact with or mention us on social media.

Use of Personal Data

The personal data we collect allows us to:

• Fulfill your orders including processing payments, arranging shipping, and providing invoices, order confirmations, and tracking information.
• Create and maintain your customer account including order history, wishlists, account settings, and shopping preferences.
• Enhance shopping experience by remembering your product views and allowing you to leave reviews.
• Provide customer service such as responding to inquiries, processing returns/exchanges, and investigating any complaints.
• Improve our website & services by monitoring site traffic patterns and understanding site usage.
• Send marketing communications such as newsletters, coupons, and ads if you consent. You can opt out anytime.
• Comply with legal obligations including record keeping, tax reporting, and detecting/preventing fraud.

We only process your data for the purposes outlined in this policy. We will notify you if we intend to use your personal data for any other purpose.

Sharing of Personal Data

We may share your personal data selectively with the following parties:

• Payment processors & banks to authorize and complete payment transactions.
• Shipping carriers to deliver products to you and provide tracking information.
• Service providers to enable them to provide services to us, such as website hosting, customer service software, email communications, and fraud prevention.
• Affiliated companies that are under common ownership to streamline certain business operations.
• Public authorities to comply with legal obligations like law enforcement requests, court orders, tax reporting, etc.

We only share the minimum amount of personal data necessary for the purpose. Parties that handle your personal data on our behalf must implement appropriate security measures and are not allowed to use your data for any other purpose.

Data Retention

We retain your personal data for the length of time necessary to serve the purposes outlined in this policy, unless a longer retention period is required by law.

Account information is kept for as long as your account is active. Order history is retained for accounting purposes for 7 years. Marketing data is kept until you unsubscribe.

We may retain certain data for longer periods if necessary to comply with legal, regulatory, tax or accounting requirements.

Your Data Rights

As a data subject under GDPR, you have the following rights with respect to your personal data:

• Right of access – You may request a copy of the personal data we hold about you.
• Right to rectification – You have the right to correct any inaccurate or incomplete personal data.
• Right to erasure – You may request the deletion of your personal data, subject to legal exceptions.
• Right to restrict processing – You can ask us to restrict the use of your data in certain circumstances.
• Right to data portability – You can obtain your data in a structured, commonly used format to transfer to another provider.
• Right to object – You may object to us processing your data for direct marketing or other purposes.

To exercise any of these rights, please contact us using the information below.

Security of Personal Data

We take all appropriate technical and organizational measures to protect the confidentiality, integrity and availability of your personal data. This includes:

• Encrypting data transmission using SSL certificates
• Using access controls and secure passwords to protect systems containing personal data
• Limiting access to your personal data to employees who need it to perform their job functions
• Maintaining up-to-date antivirus software and firewalls
• Regularly testing security systems and processes

While we aim to always protect our systems and data, no method of transmitting or storing data electronically is completely secure. If we experience a data breach, we will take all required actions under applicable privacy laws and notify you if your personal data is compromised.

Cookies & Website Tracking

Our website uses first-party and third-party cookies to enhance site functionality, understand site usage, and provide relevant marketing. You can control cookie preferences through your browser settings and our consent tool.

We also partner with advertisers, social media and analytics companies who may use tracking technologies like pixels, tags and scripts to collect data from our website. All data collected is aggregated and anonymous.

Privacy Policy Updates

We may make changes to this privacy policy from time to time. We will post any privacy policy changes on this page and indicate the effective date of the amended version at the top of the page. We encourage you to review our privacy policy whenever you access our website to stay informed on our privacy practices.

Contact Us

If you have any questions about our privacy practices or handling of your personal data, please contact our Data Protection Officer at:

Jennifer Lopez Perfume®

**Email: **[email protected]

**Phone: ** 020 7946 0020

Address: Jennifer Lopez Perfume® Ltd. Data Protection Officer, 33 Bowater House, 58 Vauxhall Bridge Rd, London SW1V 2RS, United Kingdom

You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner’s Office (ICO). We encourage you to contact us first to resolve any complaints or concerns directly.

Consent

By using our website or providing your personal data, you consent to the collection and use of information in accordance with this privacy policy.

Thank you for taking the time to understand our privacy practices at Jennifer Lopez Perfume®. We appreciate the trust you place in us to responsibly handle your personal data. Please do not hesitate to contact us if you have any other questions or concerns!